Monday, March 3, 2008

Rantastic #2 - Microsoft Sync

Hey all,

Some of you may think about the future and how awesome it will be to own a spaceship, and control a computer with your thoughts, while the rest of you are too busy drinking, dancing, and driving to care about such trivial things. However, whether you care or not, the future - your future - is being designed for you today.

One future technology by Microsoft is called Sync. You may have seen the ads for Sync availability in 2008 Ford Cars. Sync lets you use voice-activation to use your iPod or cellphone. Currently, Microsoft allows you to pay them monthly for this 'service'. But seeing as how no one cares to pay for it, they are thinking about another business model - spamming you with ads!

I am already annoyed with the amount of spam and advertisement I am bombarded with daily, everything from the radio, the Internets, emails, and even cold calls on my cellphone. But imagine a future world where your own car advertises crap to you! Here's a dramatization courtesy of my friend Stefan:

"Turn car on."
"Want to know what'll turn you on? A NEW ENERGY DRINK!"
"Please turn the car on.""Have you tried Red Bull's new berry flavor?!"
"No, and I dont want any."
"I'll start the car if you drink some new berry flavored Red Bull"
"Im a diabetic."
"Oh. Perhaps you've heard of Pfizer's new ouch-less diabetes tests?"
"I'll walk.""Have you tried Converse's new shoes designed specifically for walking?"
"Die." *door slams*
*muffled from inside the car* "Anyone can die. Have you bought enough life insurance?"

1 comment:

kimmycat said...

Wow. You know the saddest part? How you could think of how every instruction could become an ad.